A lead magnet works by asking for the viewer to input their email so they can get something from you. This could be anything from an ebook to a one time free download of software. This is typically the only way you can get someone to hand over their private information for free. Lead generation can difficult for most businesses and so coming up with an enticing offer is the key to getting new customers.
- A lead magnet funnel enables marketers to attract more people because there is a magnet to get people to want to give you their email.
- Lead magnets tend to be exclusive things within a digital format that compel users to give marketers their email addresses.
- Lead magnets are critical because they are like a sample for people to see what a paid product or service would be like.
“When you think about it, why would anyone want to give you their email address? No one wants more emails in their inbox, promotional or otherwise.”