Your email list is undoubtedly one of the most important things you will need to nurture your business as it grows, by generating leads. People have a lot of emails in their inbox, so it takes a lot to get them to hand their email address over to yet another company. Make sure you offer something in exchange for their email like a newsletter with information that they would find useful. A landing page for when they visit your webpage is important, and so is the emails you send after they give it to you, you want to lead them, not take them around in circles.
- Use Facebook Ads as a way to obtain the email addresses of your social media followers.
- Use a success page to accurately track the number of leads obtained from a Facebook Ad.
- Be sure that your landing page has a solid CTA, in order to convince the visitor to give you their email address for your offer.
“No matter what type of online business you run, your email list is the most important asset you have for increasing your sales.”