If you run a small business, you should be leveraging content marketing. It begins with your webpage, which is a great lead generation tool. Use SEO best practices for keyword selection and other decisions. When blogging, link to relevant articles, embed video, and promote events. Video serves as a way to display your brand’s personality. Also important are email campaigns, which serve to move customers along the sales funnel, and case studies, which help earn the confidence of new clients. Even interstitials (aka, pop-ups) play a role in a successful content marketing strategy.
Key Takeaways:
- Use webpage content for lead generation, employing SEO best practices for keywords, headlines and CTAs.
- Video is an effective platform for expressing the personality of your brand.
- Publish case studies on your website to give potential clients proof of your company’s past successes.
“The importance of having robust, compelling content on your website has never been higher”
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