You can have the best piece of content out there, but it won’t make a difference if nobody is able to see it. You also can’t expect that your content is going to be a one and done type of thing. A potential customer can see your content one time and then go off and completely forget about it. There is a reason that companies like McDonald’s are constantly advertising. they want to make sure that their audience is paying attention.
Key Takeaways:
- Integrating marketing is media that is used to attract individuals or groups of people.
- You should integrate so that people don’t just watch your content once and then forget about it.
- Be sure to measure your return on investment so that you can gauge how well it is going.
“That’s the essential essence of integrated marketing – that by coordinating messages across channels the results from increasing brand awareness, familiarity, favourability and purchase intent are far higher than when taking a less integrated approach which fails to coordinate.”
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