There are some differences between paid media, owned media and earned media. Paid media is media where an investment is made that pays for visitors or conversions through specific searches or affiliate marketing. Earned media includes word of mouth marketing as well as influencer marketing that can help grow a brand. Owned media is owned by a specific brand and are things that you will see on television such as commercials or ads on the internet. At the end of the day, your budget will point you towards which media type is best for you.
Key Takeaways:
- It used to just be that media that was paid for was the leader, but earned media is just as important.
- Owned media is the media that contains your brand logo and can also be in the form of a pamphlet
- the digital world is always changing, so keep up to date with what is popular around the web.
“This is media owned by the brand. Online this includes a company’s own websites, blogs, mobile apps or their social presence on Facebook, Linked In or Twitter. Offline owned media may include brochures or retails stores.”
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