Facebook ads are a great tool for online marketers. But, how do you assess the best budget allocation for your Facebook ads? To assess your best budget, you must clarify your business goals. Is it all about the money, or the client-base? A normal marketing budget tends to range between 5 and 15% of the business budget. New entities that need to push their presence will veer towards the high end of … [Read more...]

Changes in Google's algorithm have made clear the importance of mobile-friendly website design. Building a mobile-friendly site requires going far beyond making it look good on different devices. Try to capitalize on “micro-moments,” the intent-rich moments when customers make decisions. An example would be Hertz sending an email about your rental car the moment your plane lands. Additionally, … [Read more...]

It can be tempting to try and use each and every social media platform that exists, but you don't want to focus on the options you have in that aspect, you will want to focus on the things that are much deeper than that. There is a platform that is right for you for what you are doing. You will also want to make note of the amount of engagement you are receiving on that page and what you can do to … [Read more...]

Advertising online may sound like an easy concept. But, it really is a skill that requires careful planning, based on a wide array of components. There are a great many distinct steps, all of which must be traversed with utmost precision to create the best outcome. Loss of leads and income is the penalty for haste and lack of care. It all starts with finding the best audience for your ads, those … [Read more...]

Startups are notoriously difficult to keep going. The death rate for new online businesses is high. So, if your all about launching a new small to medium-sized online business, it's essential to find ways to put the odds a bit more in your favor. And, yes there are ways to do this. In order for your new venture to make its mark, particularly in an already congested field, it is imperative to pick … [Read more...]

You can use emails for a lot of different things, but the main thing is to build trust between you and the customer. When people receive an email, they want to know that this one is special and unique to them. People receive a lot of emails and you will want yours to stand out. You can build on that trust by filling in any gaps or questions that they might have. You can also use the emails to show … [Read more...]

As a digital entrepreneur, you take great pride in your web presence. Odds are your site is attractive and chock full of great content that keeps viewers interested and returning for more. However, while all of that is great for the site-owner's ego, it can fail to generate real business growth. Analytics are the magic ingredient that allows online businesses to constantly improve their site, so … [Read more...]

Every online business owner appreciates that the bottom line when it comes to keeping their business running and relevant centers entirely on creating new leads and keeping those precious customers already acquired interested, loyal and coming back time and again. Data backs up this gut instinct, showing in real figures that it costs five times more to acquire a brand new customer than it does to … [Read more...]

If you are wondering why people are visiting your site and it isn't turning into anything, then you need to look into Google analytics as a way to measure how your site is performing. When you use Google analytics, you are better able to see what it is that is turning people away, or why they aren't becoming engaged with your website. You can also look at the amount of pages that are being viewed … [Read more...]

Every new business owner and marketer comes to the same bend in the road where acquisition of SEO knowledge isn't just a thought but a necessity. And every single one is faced with the same inevitable conclusion that there is no school course or business degree that can help them. SEO is truly ever-changing, like a mutant. It would be like trying to find a relevant degree in using Google. So, how … [Read more...]