If you are wondering why people are visiting your site and it isn’t turning into anything, then you need to look into Google analytics as a way to measure how your site is performing. When you use Google analytics, you are better able to see what it is that is turning people away, or why they aren’t becoming engaged with your website. You can also look at the amount of pages that are being viewed per session and for how long of a duration.
- There are different Google analytics reports that you can use to look at customer behavior.
- You can analyze traffic and customer engagement with Google analytics among other things.
- You will be able to put all three reports together to better understand the data.
“In Google Analytics, you can look at a report and see the engagement level of website visitors. If they’re not engaging at all, it means they’re having a bad conversation and you might want to change some of the marketing messages. If they’re engaging a lot, you’d expect that they would ultimately become purchasers.”