If you run a small business, you should be leveraging content marketing. It begins with your webpage, which is a great lead generation tool. Use SEO best practices for keyword selection and other decisions. When blogging, link to relevant articles, embed video, and promote events. Video serves as a way to display your brand's personality. Also important are email campaigns, which serve to move … [Read more...]

Companies are increasingly adopting Instagram as their marketing channel. In fact, it is estimated that 25 million companies have presence on this platform. Most of them are small to mid-size businesses. They understand the power of platform when it comes to new customer acquisition and increase in customer engagement. Some basic steps can be followed in order to make Instagram utilization less … [Read more...]

Search engine optimization is greatly improved when you implement testing. Understanding of customer engagement with the content of the website you are responsible for is critical for successful optimization. Testing plays an important role in that learning process and it provides an insight into what works for your customers and what increases the engagement rate. Split testing enables marketers … [Read more...]

High-quality content is a perfect way for small businesses to drive more traffic to their websites. One way to create this content is by creating visually appealing landing pages with a call-to-action message. Businesses can also optimize their homepage to improve usability. Other popular forms of content to drive traffic include tutorials, customer reviews, case studies, service pages, price … [Read more...]

According to recently published data by HubSpot, Facebook is not only the top content channel, but also provides the superior return on investment for marketers. Over 50% of marketing professionals prefer this platform when it comes to the biggest bang for your marketing back. The advantage of Facebook over other platforms is that it can deliver very strategically targeted advertisement. … [Read more...]

Like many other social networking platforms, LinkedIn is increasingly becoming a viable marketing channel. Creating targeted content on this platform may seem daunting and intimidating at first, but once you delve into it, you will realize the power you have. LinkedIn is an ad platform that provides you a lot of opportunities to leverage existing knowledge and familiarity with ad strategy. … [Read more...]

If you are having trouble creating an outline for your blog post, you are not alone. Crafting an engaging article can often be difficult, but there is an easy recipe that you can follow for great results. You'll want to start with a good title, and work your way down to the specifics. Before you start, you should anticipate the takeaways your reader will receive. Then, use those takeaways to … [Read more...]

The IAB has released a guide which shows some ways in which AdTech companies can survive after the removal of third party cookies from the Chrome browser. The new GDPR guidelines suggest that cookies can only be stored when there is explicit consent given by the consumer. These rules are a bit difficult to follow and so many companies are having to rely on using first party data through direct to … [Read more...]

The new normal brought upon by the global coronavirus pandemic has left marketers scrambling to remain engaged with their audience. During these times, marketers should be offering up free content, focusing mainly on community outreach. They should also be upfront with their customers since these trying times have no room for deceit. Other techniques that marketers may want to try to combat the … [Read more...]

Facebook is growing into a formidable platform for video content, transforming itself from strictly networking website to a powerful marketing tool. Currently, around half a billion people is accessing video content on Facebook daily. As marketers shift their budgets towards online content, this number is only expected to grow. The biggest advantage of having videos on this platform is its highly … [Read more...]