Creating fresh content on a scheduled basis is one of the biggest challenges for content marketers. Unfortunately, this issue often leads to neglect of other important tasks. Eliminating content that is outdated and no longer relevant is also important for your website. Google analytics looks at all the content you have, even the one created years ago. Essentially, by not removing your old … [Read more...]

A meet the team page will be helpful for your business for a number of reasons. One of the reasons a meet the team page is helpful is because the people who are looking into the business are going to get to see the faces of those that they will be working with. One of the meet the teams pages that has had a lot of success, shows the people and when you hover over their photos, it shows a photo … [Read more...]

There are many different ways that you can gain higher quality leads from YouTube. First, you can combine a topical quiz with a giveaway to help get information from your audience while also offering them a reward in return. You can also host a webinar or live event after this quiz to gain more information about your audience regarding a specific topic. Finally, collect some questions for a Q&A … [Read more...]

A blog post could turn out bad for a number of reasons, the poor flow of a blog post could be caused by a number of reasons, such as jumping from one idea to the next and not really maintaining adequate flow of the article. You should give your blog post a really catchy title and come up with some key points of the article and elaborate on those key points. Make sure there is plenty to take away … [Read more...]

Given Google's massive reach, Google Ads should be a part of your paid strategy. Your competitors are probably using it. Google Ads uses a pay-per-click system where the advertiser pays each time a visitor clicks on their ad. A bidding system is used for keywords to determine whose ads rank highest. To utilize Google Ads effectively, you want to improve your Quality Score. This is a measure of … [Read more...]

Social media and the ease of access to it has provided a far better reach for consultants promoting their services. This development was especially beneficial to consultants just starting to grow their business. The challenges of the conventional marketing channels still remain – attracting, engaging and converting prospects into customers. Engaging funnel is a necessity for any consultant. Since … [Read more...]

Your email list is undoubtedly one of the most important things you will need to nurture your business as it grows, by generating leads. People have a lot of emails in their inbox, so it takes a lot to get them to hand their email address over to yet another company. Make sure you offer something in exchange for their email like a newsletter with information that they would find useful. A landing … [Read more...]

It's easy to forget that Google isn't the only search engine out there, there are a few others. Google is a very popular one, a lot of people use it to find information on the internet. There are a few other search engines like Yahoo and Bing, but Google is the top dog. You can use an analytics tool for Bing to see where you rank on that search engine if you are being searched there, or if you … [Read more...]

Social media provides an opportunity for brands to present themselves in different light, showing bolder, rarely seen personality. It is a channel a brand can use to tell the story through the message. Brand message is the means to communicate brand’s value proposition and it does not necessarily have to be verbal to be successful. For message to be effective, you need to analyze your brand and … [Read more...]

When creating a website, the "About Us" page is a very important component to your design. This page provides information about who you are, what you do and how you do it as well as what matters to you. These things have the ability to influence potential followers. To make this page effective, keep it simple to navigate, include testimonials, be useful, accessible and engaging. While that may … [Read more...]