Search engine optimization is greatly improved when you implement testing. Understanding of customer engagement with the content of the website you are responsible for is critical for successful optimization. Testing plays an important role in that learning process and it provides an insight into what works for your customers and what increases the engagement rate. Split testing enables marketers to change an element on the page and simultaneously check the new page against the old, unchanged page. This is a straightforward method telling you which page has a higher conversion rate.
Key Takeaways:
- More complex than A/B testing, multivariate testing involves changing combinations of elements at the same time.
- Search engines are okay with minor changes to a page, but radical changes can be flagged as cloaking.
- If the new variant outperforms the original page, update the original to match the variant and run with it.
“This is something that search engines are happy with because they want to direct visitors from their SERPs to sites that will provide them with a positive, seamless experience”
Read more: https://www.searchenginejournal.com/a-b-multivariate-testing-seo/366184/#close
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