As a digital entrepreneur, you take great pride in your web presence. Odds are your site is attractive and chock full of great content that keeps viewers interested and returning for more. However, while all of that is great for the site-owner’s ego, it can fail to generate real business growth. Analytics are the magic ingredient that allows online businesses to constantly improve their site, so that leads get converted into actual customers and remain income-generating. Analytics are super-important. A beautiful site with no ability to analyze traffic is ultimately a lot less useful than a truly abysmal-looking site with great analytics. Remember, good data is like a roadmap that tells you what to do next and why. Google tag Marker is free and a great tool to start tracking your traffic. It can actually oversee all your tracking tags. Follow every step to set up a new account and configure it for your needs. Also set up a Facebook Business account and Facebook pixels for your best return on your analytics investment.
Key Takeaways:
- Small businesses need clean website data so that they can make intelligent and informed decisions.
- Creating a Google Tag Manager account and securing it, along with your container, are vital steps early on.
- Without data, there is no way to make a reliable website that attracts consumers, and if there is a lot of traffic it won’t be caught.
“It is easy to have a great-looking website. If, however, you aren’t collecting data about your site visitors, all the creative effort can be for naught. An ugly website with proper analytics is more valuable than a pretty site for which no data is collected.”
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