There are quite a few landing page myths that you want to avoid. For example, you need many landing pages simply because each page is a new opportunity for your business or website to appear in search engines. Your conversion rates aren’t guaranteed to go up if you just copy someone else’s landing page, as you want yours to have a unique feel with your own personalization over it. Finally, there is no correct color in order to gain more conversions, test colors out and find which works best for you.
Key Takeaways:
- A myth that you need to be familiar with is the amount of landing pages you need, you need more than a few.
- The landing page doesn’t always need to be short and sweet, you want to attract the right people.
- You can’t just build a landing page and that’s it, it needs to be updated and maintained.
“Every new landing page you create is another opportunity for you to appear in search engines and get your link shared on social media — and better search engine rankings and social media posts mean that you’ll have more opportunity to drive traffic and conversions for your website.”
Read more: https://blog.hubspot.com/marketing/landing-page-myths-list
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