Startups are notoriously difficult to keep going. The death rate for new online businesses is high. So, if your all about launching a new small to medium-sized online business, it’s essential to find ways to put the odds a bit more in your favor. And, yes there are ways to do this. In order for your new venture to make its mark, particularly in an already congested field, it is imperative to pick a sector of the industry that truly speaks to your heart, one that makes you feel passionate and excited. If you are not interested you will never interest site-landers. Also, find a signature style, a way to make the content that you offer distinct and not easy to confuse with any other site. Expand your offerings, your channels and use personas to enhance what you can offer your site-visitors.
- Figure out your sweet spot which is where your knowledge and expertise mix with your genuine passion for a specific subject.
- Find a way to reach an audience and when you do that, improve your site to that audience which will help with conversions and sales.
- Monetize your content by figuring out what works and what doesn’t work and having the ability to adjust to that information on the fly.
“While running a small business presents many unique challenges, the reality is that its growth starts with one thing: marketing to build an audience.”