There are tactics that all businesses use and that is because these are the ways that you grow organically. Having a strategy makes the difference from a tactic because with a strategy, you have a clear plan, goals and an objective. This will also set your apart from your competition, especially if you are trying to set yourself apart from your competition. You will have clear guidelines to follow to get there and it will also keep you on track through all those unexpected mishaps.
- While tactics incorporates product, promotion, place and price, strategy involves defining a future direction.
- Strategy sets long-term vision and objectives with specific targets in mind.
- A true strategy, as opposed to an aspiration, involves clear choices.
“I will show the difference between strategy and tactics by looking at the characteristics of marketing strategy”