Given Google’s massive reach, Google Ads should be a part of your paid strategy. Your competitors are probably using it. Google Ads uses a pay-per-click system where the advertiser pays each time a visitor clicks on their ad. A bidding system is used for keywords to determine whose ads rank highest. To utilize Google Ads effectively, you want to improve your Quality Score. This is a measure of several factors, including click-through rate, keyword relevance, and the quality of the landing page. There are several types of campaigns that can run on Google Ads, including search ads, video ads, and app ads. Be sure to link your Google Analytics account to Google Ads so you can track key metrics.
- If you are looking to spend money on ads, then you will want to spend it on something good.
- Google ads, which used to be google AdSense, was rebranded in the year 2018
- Google is the most popular search engine there is, so if you want to advertise, do it here.
“Given Google’s expansive reach, chances are you’ve seen (and probably clicked on) a Google ad … and so have your potential customers.”