Creating fresh content on a scheduled basis is one of the biggest challenges for content marketers. Unfortunately, this issue often leads to neglect of other important tasks. Eliminating content that is outdated and no longer relevant is also important for your website. Google analytics looks at all the content you have, even the one created years ago. Essentially, by not removing your old content, your website can be punished. As an alternative, repurposing or refreshing the old content can also be beneficial.
Key Takeaways:
- Reviving old content can boost your rankings as can deleting old content.
- Old content is anything that is no longer relevant, like an outdated job offering, or outdated advice.
- Google wants to give users relevant content, if it’s outdated, it won’t be relevant.
“Outdated content is any page on your website that is inaccurate, lacks value, or doesn’t reflect your current brand positioning.”
Read more: https://neilpatel.com/blog/outdated-content/
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