Organic outreach from companies is slowly starting to dwindle away as more and more people are starting to use paid advertising. Social media is no longer about having conversations with each other anymore, it is about converting people into customers via social media. Paid advertising that is done on social media includes any time of paid media, no matter what it is. If it is paid for, then it is paid media. Organic media is still being used, but not as often.
Key Takeaways:
- Organic reach is starting to shrink because of companies starting to monetize their ads.
- You can use the free tools that are included with social media, but paid media is starting to take over.
- Social media is about making conversions more often than it is about conversations between people.
“For example, using Hootsuite or Buffer to schedule and publish tweets on Twitter is organic. You may pay for a license to use Hootsuite or Buffer, put there is no charge from Twitter for publishing your tweets.”
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