SEM is all about investing to protect your position on Google SERPS. Other businesses are paying and so it can be almost impossible to rank first just by organic traffic alone. You want to save money by using all the tools available for ad auctions. You need to figure out which keywords are worth bidding on. Google gives you a quality score based on how your landing pages, ads, and keywords look for them. They have to make sure that your ad is a pleasant experience for the user.
Key Takeaways:
- The list of marketing strategies is exhaustive, absolutely huge in scope. But, if you must leave something out, make sure that it is not Search Engine Optimization or Search Engine Marketing.
- A quick online perusal makes it eminently obvious which companies are doing it right. They are the ones that consistently and organically rank first.
- One truly excellent example is Zappos, the online retailer and shoe supplier with a reputation for superlative customer service.
“This isn’t always possible organically, particularly when other businesses are paying to ensure their products appear above yours. When this is the case, it’s critical you invest in a SEM strategy.”
Read more: https://blog.hubspot.com/marketing/search-engine-marketing
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