If you have ever heard a marketer say that their target demographic is, everyone, then you aren’t alone. It’s nice to think that your target audience is that large or that your product is useful for everybody, but that just isn’t realistic. You will want to start by understanding who your target market is, like where they live, their age, and their behaviors. Then you will want to target those specific people, and be sure to position yourself to reach them better.
Key Takeaways:
- Segmentation enables marketers to make their content more relevant for individuals, which increases their chances of engagement.
- Marketers can segment individuals by demographics, psychographics, lifestyle, and the behaviors that unique groups of people engage in.
- Marketers should put themselves in the place of their target audience and ask themselves why they would use the product or service they are trying to sell.
“STP allows you to take a large, anonymous audience and define how your different products (or different components of the same product) relate to specific consumer segments within that larger audience — thus understanding how to position your product(s) and messaging to grab the attention of each segment.”
Read more: https://blog.hubspot.com/marketing/segmentation-targeting-positioning
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