A solid content marketing plan is essential for any brand attempting to grow their online business. Over the years though, content marketing has constantly changed. Google was a main player in this change, as many websites rely on traffic from search engine users to drive sales. In the early days, it was most blogs and text market that ruled the content marketing industry, but nowadays, video media is one of the most popular content forms. In the future, video will remain the top content, and mobile marketing will continue to rise.
Key Takeaways:
- a content strategy helps you to better shape the business that you want to have.
- Google has caused the evolution of content marketing with their changing algorithms.
- It wasn’t just Google that changed the game, social media has caused some changes as well.
“The study provides a unique point of reference in the context of content marketing’s evolution”
Read more: https://blog.hubspot.com/marketing/future-content-marketing
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