If you are experiencing low turn around in your client base and sales, the problem may be as simple as a lack of alignment in your departments. Just like the human body has many working parts, they all must work together to achieve optimum health. If you have a huge gap between your marketing department and sales team then you will not achieve the best case scenario. Both departments have situations they deem as coveted however if they do not play together with each other to some degree, you will see failure. One needs to be aware of consistency to achieve the best results for your business.
Key Takeaways:
- If you marketing department only cares about MQLs, you are doing a disservice to your sales team.
- It’s very important to have your teams synced together and seeing eye to eye when it comes to results and campaigns.
- Your sales team needs to not use it’s content exclusively. You want them to allow the marketing team to use it as well to boost sales and interest.
“There’s a lot of potential for a pretty compelling story if the two of them get along, but let’s imagine a movie where they don’t.”
Read more: https://blog.hubspot.com/marketing/sales-and-marketing-alignment-tips
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