If you have ever scrolled through Instagram, maybe looking for some insight or some motivation, the chances are, that you have seen a lot of ads from a company that is performing well. If you want to perform well on social media, then you need to understand your customers better. It is also good to take a lot at how your customers interact with each other and brands that they use. Schedule the posts to go out at the same time each day so you can better track the responses.
Key Takeaways:
- Social media marketing is critical because it helps marketers interact with consumers on the platforms their target audiences use.
- Since there are already over 3 billion people on social media globally, it is a great tool for marketers to leverage for expanding their brand outreach.
- Social media marketing can help marketers gain more leads and then engage those leads to keep them around.
“But why is social media marketing so important? Why should you spend time creating social media accounts for your business? And how do you actually build a social media marketing strategy that’ll work for your specific type of business?”
Read more: https://blog.hubspot.com/marketing/social-media-marketing
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