A good social media marketing strategy involves building buzz and anticipation on social media. The first step is deciding what you’re building buzz for. It’s a mistake not to have a specific product or service in mind. Next, think about any objections your audience might have (e.g., lack of money or time). Asking your target audience for feedback about an upcoming product launch can help generate excitement. Social proof is also valuable, and it can be earned through guest appearances on blogs and podcasts, and by publishing customer testimonies. A final step is to soft sell your products, to sell without selling.
Key Takeaways:
- First, decide what you want to promote, then work on building buzz.
- Asking for feedback from your audience about a new product or idea can help build excitement.
- Use the casual approach of inline mentions to soft sell your product.
“In this article, you’ll discover how to build buzz and anticipation for products and services on Facebook and Instagram.”
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