A digital marketers day is filled with creating, communicating, synthesizing, organizing, and digesting information. This ranges from crafting emails to presenting proposals and brainstorming copy to reading industry news.

The average office worker receives 121 emails daily, while the average active web user sees an average of 490,000 words per day. This means that people spend more than 50% of their time online looking at content. For digital marketers, who conduct almost all of their business online, these figures are even higher.

Your ability to communicate your message clearly, concisely, and engagingly is the most important skill you can have. On the other hand, your ability to understand and interpret material that is imprecise, long-winded, and dull is also a valuable skill.

There are things you can do to get better at both writing and reading, but it really comes down to practicing and being influenced by other writers. Write often, and read all the time. Read articles, books, and tweets by writers who inspire you.

You Have a Creative Spark Waiting to Be Unleashed

Digital marketing is the perfect career for creative individuals who want to share their ideas with the world and see their work generate results for clients. If you have a passion for creativity and enjoy the challenge of coming up with innovative marketing solutions, digital marketing may be the right career for you.

Although creativity is often thought of as an inborn trait, it can also be developed through practice. A survey of CEOs found that creativity was the most desired skill. Although it may not seem like it, creativity can be viewed as a muscle that needs to be worked out, and pursuing creative activities in your free time can have benefits for your professional life. Try playing an instrument, sketching artwork, attending plays, or listening to comedy routines. Surround yourself with creative expression and focus on developing your inner creativity.

You Can Change Your Voice

You were born to do digital marketing if you can be a chameleon and easily adopt many different voices. You must be able to turn the switch on and off quickly.

Imitating success can help you find it yourself, or you can choose to proactively listen to and learn from different people. Get yourself subscribed to industry newsletters, read more specialist websites, and make Twitter lists of people who are influential in each sector. You don’t want to be caught unawares when DropBox is hacked or there’s a postal strike that affects gift delivery; find out as soon as possible by being up to date. Make sure you’re fully immersed in each world and never think you know enough.

You Have an Insatiable Hunger for Knowledge

It is important to keep up to date with digital marketing news, as well as your clients’ industries. There are always new updates and features to learn about. Having a desire to read and understand news, reports and case studies related to digital marketing will help you stay ahead of the competition.

By following influencers and digital marketing experts, you can learn about developments, best practices, and digital marketing resources. Marketers who use social media for 6+ hours each week are more likely to be successful, so supplement your communication skills and creativity with unending scholarship. You should learn about SEO, web design, graphic design, PR, sales, and other fields related to digital marketing.

You Thrive in an Ever-Evolving Environment

The job will vary from week to week, with some weeks being focused on keyword research and others involving Facebook Advertising campaigns. Some weeks will also involve writing content, while others will involve meeting with clients to discuss analytics reports.

We might have to deal with a PR crisis or chase down a client with an overdue account. Adobe survey says that 76% of respondents believe marketing has changed more in the past two years than in the previous 50.

You Can Cede the Spotlight, or Step Into it With Poise

As a digital marketing manager, your work will mainly be published and promoted under the names of other people and entities. You’re good at this job if you’re okay with working behind the scenes and can be proud of your accomplishments even if you don’t get public recognition. However, sometimes you may be asked to do things that require being in the spotlight, like presenting at a conference or leading a webinar. You’re confident and ready for these situations.

You Never Give Up in the Face of Adversity

You have to take the good with the bad. There are always going to be obstacles you face as a digital marketer in your career. This could be disappointing campaigns, tough clients, creative blocks or just times where things don’t go your way. You’ll also find that there’s never enough time, too much competition, not enough budget or data. However, you have to learn to accept both the good and the bad aspects of the job.

If you focus on solutions and learning from mistakes, instead of wallowing in self-pity and doubt, you were born to be a digital marketer. Even better if you take a proactive approach to preventing miscommunications in the first place.

Signs You Were Born To Be A Social Media Marketer

Good Writer

Ann Handley’s book “Everybody Writes” discusses how everyone, especially marketers, need to begin thinking of themselves as writers in order toapproach writing more professionally. This shift in thinking allows you to get your message across to potential customers more effectively.

Thick Skin

Great social media marketers don’t get discouraged when a piece of content they worked hard on fails or when an angry customer takes their anger out on them. They’re able to learn from these encounters and move forward with the same amount of excitement and commitment.

GREAT Listener

Having access to the thoughts of over 1 billion people would be amazing, especially if those people were your target customers. Luckily, with social media, marketers have just that.

Many marketers are too busy speaking, and not listening. The true power for social media lies in the data that is available for free. This data includes conversations between consumers and your competitors.

Sense of Humor

The brands you follow on social media that you are not a customer of are probably followed because the content they share is educational, entertaining, or funny.

Empathetic

The most important part of marketing is finding out what potential customers’ pain-points are and then making your advertisement fit that. The goal is to make it clear that your product or service will help them with that problem.

Multitasking is a Way of Life

The study found that marketers spend less than half of their workweek on their primary duties. As a social media marketer, you can expect to spend even less time on your primary duties.

A social media marketer’s life is unpredictable and full of challenges. They need to be able to multitask and be adaptable to change. If you like being challenged and facing new things every day, you would make a great social media marketer.

An Analytical Brain

We spoke earlier about the increased expertise needed for social media marketing due to the introduction of algorithms. Algorithms are how Facebook decides what posts to show users, what posts not to show, and the order in which they are shown.

Marketers who are successful now understand the importance of data, and how social networks function. If you like learning how to analyze data and use it to your advantage, you will enjoy social media marketing. The amount of data available for digital marketers is immense, and those who know how to utilize it are starting to stand out from the crowd.

Avid Learner

Although social networks are constantly changing, digital marketers need to keep up with the latest trends to be successful.

Facebook is trying to become the best place for videos. Marketers are realizing that videos that are native to Facebook perform better than non-native videos and are adjusting their strategies.

If you’ve always loved learning new things, you’ll love being a social media marketer. In this field, you’re constantly learning or you’ll be left behind. Some people might be afraid of this type of challenge, but social media marketers welcoming it with open arms.

Naturally Curious

What makes toddlers and great marketers similar is their curiosity. Both groups are eager to understand the world around them, which is admirable.

As a social media marketer, you need to be curious like a toddler. Always question why things are happening. If your posts are being seen by less people, try to figure out why. If one of your recent ads went viral, it is crucial that you identify what caused it. Curiosity is a key trait of social media marketers and is important for trying new things and seeing what works.

Team Player

For many businesses, social media is the primary way of communicating with their customers and leads. These conversations can provide valuable insights for nearly every area of the business.

The most successful social media marketers establish communication channels with other departments in order to make everyone’s jobs easier. If customers are providing feedback related to your developers’ work, pass it along. If you notice a new trend that will have an impact on your sales team, let them know. Although this type of communication isn’t technically a job requirement, it’s the kind of thing that sets the best digital marketers apart from the rest.

Patient

Unfortunately, marketing on social media is not a quick fix for your business. It will take longer than you expect to start seeing results. You need to produce a lot of content and nurture relationships to be successful. Don’t get discouraged if you don’t see results immediately, it takes time and experimentation to figure out what works best for you.

Rule Bender

Keep reading. Were you the type of kid who was always breaking the rules? If you were, that type of behavior might actually help you get a job as a social media marketer now. It may sound hard to believe, but it’s true. If you keep reading, you’ll see why.

Finally…You Love It

If you really enjoy digital marketing, this is likely a sign that you have chosen the right path. You enjoy every aspect of a digital marketing campaign, from the initial meeting with a prospect to the creative process and the review phase. You can’t imagine doing any other job and being as successful as you are in digital marketing. So, when making a career decision, don’t overlook the signs that say you were meant to be a digital marketer.