It really feels that the world of online, digital advertising is changing daily. Marketers are learning to utilize data analysis and deploy innovative techniques leading to dynamics changes and constant optimization. Today, more than ever, ads are highly contextual and, at the same time, still relevant and narrowly targeted. Marketers are not alone in driving these changes, as they are forced to so do by changing platforms and emerging technological capabilities. Unlike marketers dealing with social media and outreach, advertisers look at metrics and return on investment, as the most important key performance indicator.
Key Takeaways:
- Because it is visual, Pinterest may be the only social media platform where users actually want to see ads.
- Google performs six times as many searches as Bing and Yahoo combined, but requires larger ad expenditures.
- Buzzfeed specializes in native advertising, which involves partnering with publishers to develop sponsored content.
“More than ever, ads can be contextual, relevant, targeted, and helpful in ways they never could before. In short, ads today are content”
Read more: https://blog.hubspot.com/marketing/online-advertising
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