Facebook ads are such a powerful marketing tool that launching a new product without utilizing it would be reckless. It has to be recognized that the cost of it has risen significantly in the last few years. However, the value the tool provides still far exceeds the investment, and alternative advertising channels are not inexpensive either. Even your best executed launch strategy focusing on posts and e-mail lists is dwarfed in its impact and reach compared to the power of ads on Facebook.
Key Takeaways:
- The preparation before launching on Facebook is more important than the launch itself.
- The Hirsch Process is a five step method to creating a successful launch. It includes steps on strategy, brand awareness, leads, sales, and optimization.
- Above all it is important to clearly define your customer and build the strategy around closing for them.
“The Hirsh Process breaks down into five steps that cover strategy, brand awareness and visibility, lead generation, sales, and scaling and optimization.”
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