When creating ads, removing barriers to purchase should be one of your main goals. Facebook ads, in that sense, are no exception. One way to lower the entry barriers is to sue discounts. This is simple strategy that usually works well, especially with new customers who perceived the discount as lowered risk to a purchase from new company. There are many types of discounts you can use, and not all of them may be appropriate for your offering.
Key Takeaways:
- Amazon set the precedent that free shipping is almost expected, so offering free shipping on your products instead of a product discount can convert extremely well.
- The snap is the attention-grabbing first line of copy. What this line should say depends on what offer you present.
- For the creative in a text-based testimonial ad, choose something relevant to the product or service you’re promoting. Lifestyle product images and videos can work well.
“With new customers, a discount reduces the barrier to entry for your target audience to purchase. It also minimizes the risk associated with purchasing from a new company they haven’t used before.”
Read more: https://www.socialmediaexaminer.com/how-to-write-facebook-ads-that-reduce-barrier-to-purchase/
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