Regardless of industry we work in, we all want to write e-mails that will entice the recipient to open it. Rise of social media, mobile apps and digital forums led to many discounting the importance of e-mail communication, yet it remains a very popular communication channel. For effective e-mail campaign, the first thing you need to do is create segmented lists. That will ensure that targeting is appropriate. This can be done by using demographics, behavioral characteristics or even purchase history alone.
Key Takeaways:
- It is necessary to divide an audience into segments to create a tailored email approach.
- An effective email will be the result of a clear campaign that has an ultimate goal for each piece of the process.
- An effective email will have an enticing subject, be brief, have a call to action, be personable, and error-free.
“Despite the rise of social media, forums, and mobile chat apps, email remains one of the most popular forms of communication in the world.”
Read more: https://neilpatel.com/blog/write-emails-that-drive-results/
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