Marketing mix is a powerful tool used in marketing strategy, and it is something we usually learn about in Marketing 101 course. Conventionally, it centered around the 4Ps core that has since been expanded to seven terms. The original core was developed at the times when businesses were thought of as primarily entities selling products. Furthermore, the important role that customer service plays in business growth and brand building was not fully known or researched. In its simplicity, this model still works and it is especially suitable for small companies.
Key Takeaways:
- The marketing mix used to only have four aspects like price, product, place, and promotion, but now new aspects have been included.
- People, process, and physical evidence are the new aspects of the marketing mix marketers must add to the old aspects.
- Successful products and services require better SEO, social media marketing, and lead intelligence tools.
“The 7Ps helps companies to review and define key issues that affect the marketing of its products and services and is often now referred to as the 7Ps framework for the digital marketing mix.”
Read more: https://www.smartinsights.com/marketing-planning/marketing-models/how-to-use-the-7ps-marketing-mix/
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