A successful digital transformation plan involves a long-term strategy that focuses on unified digital media channels and the implementation of cutting-edge new technologies. The purpose of the plan is to outline how to effectively compete within the digital marketing space. Online marketing in general requires the utilization of data to precisely target audiences with tailored messages. In order to create awareness and conversion, there must be conscious integration of both online and offline channels. One technique used to achieve this is called customer journey mapping.
Key Takeaways:
- The idea behind the digital transformation is to be able to compete better digitally.
- There is a mix of digital media that you can use to plan your goals depending on what they are.
- You can both come up with tactics and measure those tactics with a digital transformation.
“A digital transformation plan is a strategic, long-term plan focusing on integrated digital media channels, implementation of new technologies, and smart, digital ways of working.”
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