Leaving your customers with unanswered questions and wondering is one of the grave mistakes in marketing. Their questions should always be answered and they should have no doubts as to what your business is all about. Similar logic is applicable to search engine optimization. If the search engine cannot find an answer quickly, your competitor may end up featured on the search result list. FAQ page has many benefits, from decreasing the workload of your customer support group to creating a better and more efficient sales funnel.
Key Takeaways:
- Your FAQ is the key to providing your customers and search engines with all the answers they might need about your brand.
- You need to know exactly what your customers are asking when they contact your company, and then use all the other sources to optimize those questions for organic rankings and to expand your list.
- A good rule of thumb is to write short answers to each question — two to three paragraphs would make a good answer. If you go longer, the page will be too long and cluttered.
“I did a very detailed article on question research for Moz. It lists all kinds of tools — including SEO-driven (based on which question people type in Google’s search box) and People-Also-Ask-based (questions showing up in Google’s People Also Ask boxes) — that collect questions from online discussion boards, as well as tools that monitor Twitter and Reddit questions.”
Read more: https://moz.com/blog/how-to-faq-page
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