Social media and the ease of access to it has provided a far better reach for consultants promoting their services. This development was especially beneficial to consultants just starting to grow their business. The challenges of the conventional marketing channels still remain – attracting, engaging and converting prospects into customers. Engaging funnel is a necessity for any consultant. Since there is no tangible, material product, communicating what you are offering as a service needs to clearly justify what you would like to charge for that service. It is also important to identify the need from customers’ point of view, which will enable to specifically target those who would be interested in your service.
Key Takeaways:
- consultants have to focus on quality of the content online since there is nothing tangible there.
- Clearly define your market and what your goals are in order to get more conversions so people can use it again and again.
- Use a video to engage prospects, in videos people are more likely to be engaged with your content.
“The simple reason that consultants need a funnel in addition to a website or social media branding is to gain the trust of their clients.”
Read more: https://www.socialmediaexaminer.com/how-to-convert-more-prospects-on-social-media-5-step-plan/
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