If you are new to analyzing data on Facebook, you aren’t alone and there is a lot to take in, but it is not impossible to learn and understand. You can gain both audience insights as well as page insights. With audience insights you can learn more about your audience which helps you create more content, and you can also see which posts are performing well. Make sure to gather their demographics, as well as their interests to understand your audience better.
Key Takeaways:
- Facebook has more than 2 billion monthly active users, so it is critical for marketers to leverage this tool to reach their audience.
- Audience insights will give marketers valuable information as to how their audience is engaging with their Facebook marketing.
- It is important to select the right audience, filter your marketing goals, and understand the demographics of the audience you want to engage with.
“To help companies harness the massive amount of information created within the platform, Facebook released their Insights tool, which shares data about the best day to post, the ideal time to post, and what posts are performing well.”
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