If you were to ask anybody who has done business with a company, you will find that a lot of them value a better customer service experience over anything else. They are even willing to pay more for a better experience. The customer service experience is the most important aspect of them all. Start analyzing your customer service of your own company by checking out your website, this is often the first place people go for help. Make sure there is a way to contact customer service as well as a chat box.
Key Takeaways:
- Website CX can be improved with in-the-moment feedback in the form of thumbs up/down or exit interviews.
- Experience all your touchpoints – emails, website chat, phone calls, etc. – as though you were the customer.
- Gain customer feedback through email surveys, phone calls, and online user reviews.
“In general, a customer experience analysis is a measurement of whether or not a product or service meets the expectations of customers”
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