Facebook Ads can be very effective as their tools allow you to target very specific audiences. The problem for many businesses is spending too much for little results. To remedy this you will want to make sure your Click-Through Rate for your offer is 1% or higher. Then check that your CPM rate is not higher than $42 per 1000 impressions. In this case you want to fix your ads and landing page to be friendly to Facebook’s standards.
- The Click-Through-Rate is one of the most important metrics for marketers to look at because it highlights who clicked on an ad.
- It is important to pay attention to your cost per 1,000 impressions, and a cost beyond $42 can mean that Facebook doesn’t like something with the ad.
- The landing page conversion percentage is a great way for marketers to understand how effective their strategy has been.
“If you don’t see this column on your dashboard, click on the Columns drop-down menu and choose Performance and Clicks.”