Twenty five years ago there may have been some doubts about the impact and reach of e-commerce business. Today, when most marketing activities happen online, there are many types of digital strategies that it is not easy to distinguish between them. Broad definition of e-commerce marketing states that it’s the action of steering awareness and purchasing decision making towards a brand selling products on an electronic marketplace. It can utilize personalization and slowly build brand loyalty, ultimately growing the business organically.
Key Takeaways:
- Ecommerce marketers can use social media, digital content, search engines, and email campaigns to attract visitors and facilitate purchases online.
- Ecommerce websites are highly visual — you have to show off the product, after all — so your success on social media depends on your use of imagery to drive attention and traffic to your pages.
- Email marketing is one of the oldest forms of digital marketing, and believe it or not, it holds specific value in the world of ecommerce marketing.
“For example, take ecommerce marketing — what is it and how does it compare to practices like social media, content, search engine, and email marketing?”
Read more: https://blog.hubspot.com/marketing/ecommerce-marketing
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