If your customers aren’t being converted by the website that you have, this could be because they are getting lost somewhere along the way. If your customers are leaving the website before making a purchase, it is possible that they just didn’t find what they were looking for. You can fix this by providing easier navigation, like a tool bar at the top. You can also grant them better customer service by adding a human element to the experience.
Key Takeaways:
- Humans are emotional creatures, so make sure that they’re experience is a memorable one.
- You can fix your conversion rate by understanding your customers better when they are visiting your we page.
- If the website is unattractive, then this will lead people to not want to shop the website.
“For example, when a prospect visits your website, why would they want to stick around to learn about your products or what your brand stands for if they don’t feel valued, understood, and heard? In this case, it won’t matter how beautiful your site is or how well you’ve optimized your site — what matters is CX.”
Read more: https://blog.hubspot.com/marketing/online-shoppers-customer-experience
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