High-quality content is a perfect way for small businesses to drive more traffic to their websites. One way to create this content is by creating visually appealing landing pages with a call-to-action message. Businesses can also optimize their homepage to improve usability. Other popular forms of content to drive traffic include tutorials, customer reviews, case studies, service pages, price lists, and informative guides. Whichever form of content the small business chooses, it should match with the overall tone of the website.
Key Takeaways:
- Step-by-step instructions are a great way to educate consumers about an unfamiliar product.
- Case studies let clients know you’ve done the job previously, and also can help with search results.
- A lot of consumers are turned off when they don’t see prices, so showing a price list can be beneficial.
“You may be wondering what types of SEO content you can create that will rank in search engines and drive a sustainable flow of leads for your business”
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