If you want to have a successful marketing team, then keep in mind that you have to be on top of all of the data that you have. This means that you will have to gather as well as analyze the data in a timely manner. It can be hard to maintain and retrieve all of that data, but the effort is worth it. Set goals and stick with them is another way to stay on top of your game. Key Takeaways: … [Read more...]

Agencies have a much better way of monitoring their productivity these days and there are ways that you can make yourself more marketable in the digital age as well. You no longer need to look through endless amounts of data to help you understand what is going on with the health of your business. There are automated programs available for you to use to do just that. Be sure to personalize your … [Read more...]

If you have ever heard a marketer say that their target demographic is, everyone, then you aren't alone. It's nice to think that your target audience is that large or that your product is useful for everybody, but that just isn't realistic. You will want to start by understanding who your target market is, like where they live, their age, and their behaviors. Then you will want to target those … [Read more...]

Human beings are looking to have an emotional and human experience that go along with their shopping experience. If you are wondering how to tell a story to the people reading it, remember to connect to their emotions. Make it well known what your conflict has been for your business to really connect. Don't just mention the conflict, be sure to list what the resolution was as well. Don't be afraid … [Read more...]

Organic outreach from companies is slowly starting to dwindle away as more and more people are starting to use paid advertising. Social media is no longer about having conversations with each other anymore, it is about converting people into customers via social media. Paid advertising that is done on social media includes any time of paid media, no matter what it is. If it is paid for, then it is … [Read more...]

The first ecommerce website came to be in the year 1994 and it was, of all things, a sting CD. It has come a long way since the year 1994, and there are a lot of marketing channels that are now done online. There is ecommerce, and there is also b2b marketing as well. There are benefits for the buyer as well as the seller. There is the option of convenience for the buyer, and there is the low … [Read more...]

It is no longer good enough to just create your content and post your video without imbedding some things to help you out. If you are new to You tube, then it is important to understand that there are multiple different types of ads that can be included with the you tube video that you are uploading. There is a video that can be included in the beginning of your content that only lasts about six … [Read more...]

Data can provide an important insight into your business performance and historical trends. However, even the best data analysts need to learn the skill of presenting the data to broader audience. Only by visual presentation can the message that data contains be understood by those not necessarily data savvy. In addition to learning different charts you can utilize, it is important to understand … [Read more...]

The amount of people using the internet today is a large number of people, and you might not believe that there are still a good number of people coming from all over using the internet that haven't used it before. Because of this, digital marketing is in full swing. There are benefits for both the buyer and the seller when it comes to digital marketing. It also puts you ahead of the competition … [Read more...]

You can have the best piece of content out there, but it won't make a difference if nobody is able to see it. You also can't expect that your content is going to be a one and done type of thing. A potential customer can see your content one time and then go off and completely forget about it. There is a reason that companies like McDonald's are constantly advertising. they want to make sure that … [Read more...]