If you are wondering why shopping carts are being abandoned on your website, it's important to realize that it could be a number of things. One of the reasons are that the shipping costs weren't what they were expecting and aren't willing to pay that amount. Another reason is that they have to create an account first, which is a headache, the website just isn't trustworthy enough, or it could even … [Read more...]

If you have a case of writers block, then these 31 prompts will probably be able to help you figure it out. The goal of the prompts is not to make your job of writing the blog even more difficult, the goal is to get you to find two topics that are of interest to you and start to write about them freely. If you are having a hard time writing freely, then find a new topic that gives you this … [Read more...]

If you are new to analyzing data on Facebook, you aren't alone and there is a lot to take in, but it is not impossible to learn and understand. You can gain both audience insights as well as page insights. With audience insights you can learn more about your audience which helps you create more content, and you can also see which posts are performing well. Make sure to gather their demographics, … [Read more...]

Most marketers do not need persuading of the efficacy of pay per click advertising. But, recognizing that it deserves a good position on your personal table of useful digital tools is one thing. Deciding what is a reasonable budget allotment for it is entirely another. One precept that is important for budget allocators to know is that the decision should not be made in a vacuum and definitely not … [Read more...]

If you have ever been in the position where you see a marketing campaign and think that you should have thought about that marketing plan because it is just such a good one, then you aren't alone. We have all been there, but there is a way to make sure that your marketing strategy is creative at all times. You start by building the marketing plan, then you look at all the tools that are there that … [Read more...]

Planning your campaign can be a lot of fun, but you will want to carefully plan everything out before you take a leap into the fun stuff that you have come up with for your campaign. There is a reason that campaigns that focus on human emotions have done well, because those are memorable for people. Make sure to have as straightforward a plan as possible and lay out everything that you want to get … [Read more...]

No two buyers are exactly the same, and this can be a difficult concept for many to grasp because we want to be able to predict the behaviors of people a lot easier than that. A person who works at an office on the corner, will probably stop at that starbucks that is on the corner as well, if they drink coffee. This is just one example of analyzing customer behavior. It can be hard to understand … [Read more...]

Digital marketing and digital analytics are two different things. Digital marketing tells you to look at the bigger picture, and digital analytics encourages you to take a look at smaller details one at a time so that you can build this bigger picture. You can track the amount of page views that there are by each customer. Page views measure each time the page is loaded by someone. The traffic is … [Read more...]

If you are wanting your analytical strategy to work, then you have to look at everything at face value and see the full picture of all the information. Try to get creative with your data analysis as well. Some of the best ways to see the data are with new ideas forming in your mind. You can also use data to approve or disprove any theories or hypothesis that you have had about your marketing … [Read more...]

If you have ever scrolled through Instagram, maybe looking for some insight or some motivation, the chances are, that you have seen a lot of ads from a company that is performing well. If you want to perform well on social media, then you need to understand your customers better. It is also good to take a lot at how your customers interact with each other and brands that they use. Schedule the … [Read more...]