You know that social platforms are a great way to promote your business and build your brand, garner customers, and create revenue. Furthermore, you realize that Facebook, with its massive audience, is a truly great business platform. But, just because you love a platform and want it as part of your business repertoire does not mean the feeling is mutual. What do you do if Facebook rejects your … [Read more...]

To stay afloat in the digital business world, it is essential to stay current with the latest technology. technology-based tools are the bread and butter that will keep an online entity alive, foster engagement and build return on investment. Overtime, it is almost imperative and inevitable that your stash of technology will grow as your needs grow. But, rather than let your stash grow … [Read more...]

Once you have developed your website and its all about launching your business and generating income, it becomes imperative to keep your site current and operational and effective. To that end, it is essential to ensure that each page is doing what it was intended to do and aiding in guiding visitors into and through the marketing funnel. This is certainly true of the important squeeze page. The … [Read more...]

Facebook Ads are a powerful advertising tool, but in order to know how to optimize them and use them for best return, marketers need a way to test the ads. Understanding what works best for their business enable marketers to iteratively improve the ad campaign, which ultimately leads to more leads and higher conversion rates. The end goal is maximization of returns on marketing investment. Before … [Read more...]

Marketing mix is a powerful tool used in marketing strategy, and it is something we usually learn about in Marketing 101 course. Conventionally, it centered around the 4Ps core that has since been expanded to seven terms. The original core was developed at the times when businesses were thought of as primarily entities selling products. Furthermore, the important role that customer service plays … [Read more...]

Once you have launched your new business entity, you must stay relevant. Even a thriving and loyal customer-base is of no use whatsoever if your offerings and information fail to keep pace with their needs and current innovations. In short, you will lose your customers without a good content strategy. So you must develop one. A content strategy considers every aspect of your business goals and … [Read more...]

A good social media marketing strategy involves building buzz and anticipation on social media. The first step is deciding what you're building buzz for. It's a mistake not to have a specific product or service in mind. Next, think about any objections your audience might have (e.g., lack of money or time). Asking your target audience for feedback about an upcoming product launch can help generate … [Read more...]

Social media is now an integral part of any marketing strategy and the forefront of digital marketing. Professional marketers are discovering new ways to maximize the use and benefits of these platforms as they continue growth. Most users are seeking interactive and engaging content and high engagement correlates to high conversion. This aligns well with goals of most businesses. There are many … [Read more...]

Many marketing initiatives are centered around content. This is especially true for search engine optimization or PPC, but also for most other ventures. There is also a connection between e-mail power and outreach and content, especially for businesses that do their commerce exclusively online. By leveraging your content, you will increase the conversion rate through targeting a specific group … [Read more...]

In these days of social media platform, virtual reality and interactive content, it seems that e-mail is an outdated marketing channel. This attitude is wrong for the simple reason that e-mail still boasts the highest conversion rates among any marketing channel. Creating a good e-mail list is the starting point for successful marketing campaign. Collecting prospective customer’s information can … [Read more...]