A big challenge for companies today is making people want their products and services. The goal of demand generation is to find potential customers based on their initial behavior and then help them through a process so that the sales team gets high-quality, qualified leads. Demand generation marketing and lead generation have a lot in common, but demand generation marketing takes … [Read more...]
The Ultimate Guide to Content Marketing
It’s what your business does to earn attention, trust, and loyalty from your target markets. Your target market wants content that is valuable to them and that feels natural coming from your business. Content marketing is a process of creating and distributing content that will attract your target market, get their attention, and build trust and loyalty. Focusing on content marketing … [Read more...]
Brand Awareness – The Ultimate Guide to Brand Awareness
Content marketing is one of the most powerful methods for driving targeted traffic and winning over new customers and it is projected to continue being successful in 2022. Content creators are always coming up with new ways to make their content more engaging. Content marketing can help new and growing brands become more well-known. This is because content can be used to generate … [Read more...]
22 Simple (But Critical) Tips for Creating Better Landing Pages
What Does a Conversion Rate Mean? If your website's sales page gets 1,000 visitors in a month and has 50 sales, your conversion rate would be 5%. A conversion can be any action you want visitors to take, such as: Clicking a button to make a purchase Entering an email address to subscribe to your newsletter Completing a contact form Requesting a product or service … [Read more...]
11 Hacks That Can Skyrocket Your Growth
If you're feeling uninspired by your social media content lately, you're not alone. It happens more than you'd think. It can be difficult to think of new, unique ideas all the time. To help you break out of your creative rut, we've found five social media content hacks that will totally transform your ads, inspire new, high-quality posts, and improve your performance on social … [Read more...]
How To Get Media Coverage For Your Business
One of the biggest marketing challenges for startups, small businesses, and even marketing departments in large companies is getting media attention. If your business cannot gain media coverage, it will have difficulty building credibility, awareness, and exposure. These are the foundations of PR and businesses need to start with them from the beginning. It can be difficult for … [Read more...]
7 Keyword Research Tips to Take Your SEO to the Next Level
You should constantly be doing keyword research if you want your search engine optimization to be successful. The continual development of marketing techniques can significantly affect the method in which you connect with potential leads and customers online. You'll be able to make better decisions about your digital marketing strategy, implementation, and budget if you … [Read more...]
Content Marketing – How to Succeed With Content Marketing
Content marketing is something that businesses, non-profits, and media outlets should pay attention to, or they will suffer the consequences. I recently had an experience working for a small non-profit client that illustrates this point. For 15 years, their success came from the wealth of information on their website that educated people about pressing issues and how those issues … [Read more...]
Signs You Were Born To Be A Digital Marketer
A digital marketers day is filled with creating, communicating, synthesizing, organizing, and digesting information. This ranges from crafting emails to presenting proposals and brainstorming copy to reading industry news. The average office worker receives 121 emails daily, while the average active web user sees an average of 490,000 words per day. This means that people spend more … [Read more...]
Social Media Marketing Ideas to Spice Up Your Brand’s Online
When you're short on time, it can be hard to come up with social media ideas. If you're a marketer responsible for growing your brand's social media presence and generating ROI, you know how important it is to produce great content. So, how do you strike a balance between the need for great content and the need to get results? You should always plan ahead by at least one … [Read more...]