Email isn't going anywhere, and email marketing is still an effective way to tie people to a brand and bring in more of an audience. There are a billion users on email and that number is expected to grow even more. If you want to grab the attention of others by sending an email make sure you have a strong subject line in the email. You will also want to make sure that your email has a strong … [Read more...]

If you sell a real product, understand that you are selling to a real person. To transform a case study into a successful sale, this is a critical thought process you must embrace. You can achieve this by finding the right client for the right service. There are many avenues to proceed such as the best, in person however in this difficult times, that is not an option. Many use emails that include … [Read more...]

Content marketers are all too familiar with the challenges that customers’ expectations of having fresh, engaging marketing presents. Additionally, it is expected that the new content would be published on a regular basis. This is where editorial calendar comes handy, and it does not have to cost much. In fact, you can create one for free, using Google calendar application. Not only will this give … [Read more...]

If you are thinking of creating a Youtube channel to help with your marketing strategy then this is a good idea on your part, because a lot of people are using this network to find videos and get advice from different people, and also to be entertained. When searches are performed, your videos will pop up in search engines since this site and other search sites go well together. You will want to … [Read more...]

Optimizing your company's Facebook advertising will help you to target the audience that you are trying to reach, spend your advertising budget wisely, and see a good return on your investment. With a well thought out strategy, Facebook ads do work. Compelling offers, effective copy, and interesting imagery will all help you to have a successful Facebook advertising campaign. In general, your … [Read more...]

In only a decade, Instagram increased the number of users one thousand times, reaching one billion this year. For those who are interested in coming onboard, it’s definitely not too late. Instagram is a platform that primarily serves for photo and video sharing. As such, it’s also a powerful marketing tool for both businesses and individuals promoting themselves. It provides a channel for you or … [Read more...]

Creating innovative and engaging content on a somewhat regular, scheduled basis is one of the biggest challenges content marketers face. As a result, it is no surprise that no content is created equal and some is better than others. Eliminating underperforming content should be part of your optimization process. It may be tempting to leave it as is, but this decision can be detrimental to your … [Read more...]

If you are wanting to teach a lot of people at once, You tube is a great place to get started, it is even more popular than Netflix. Billions of users use You tube to teach them new things each day. You will want to see how well your videos are performing or if they are doing as well as you wanted them to. You will also want to see if the goal you set for yourself is being reached, so the … [Read more...]

To determine whether your Facebook Live videos are working, you'll need to perform some analysis. Creator Studio on the Facebook business page is the place to go for video analytics. You can access general performance data such as minutes viewed and the number of viewers commenting or sharing. Additionally, the Audience tab shows viewer demographics and location. Creator Studio also lets you delve … [Read more...]

A successful digital transformation plan involves a long-term strategy that focuses on unified digital media channels and the implementation of cutting-edge new technologies. The purpose of the plan is to outline how to effectively compete within the digital marketing space. Online marketing in general requires the utilization of data to precisely target audiences with tailored messages. In order … [Read more...]