When creating ads, removing barriers to purchase should be one of your main goals. Facebook ads, in that sense, are no exception. One way to lower the entry barriers is to sue discounts. This is simple strategy that usually works well, especially with new customers who perceived the discount as lowered risk to a purchase from new company. There are many types of discounts you can use, and not all … [Read more...]

Leaving your customers with unanswered questions and wondering is one of the grave mistakes in marketing. Their questions should always be answered and they should have no doubts as to what your business is all about. Similar logic is applicable to search engine optimization. If the search engine cannot find an answer quickly, your competitor may end up featured on the search result list. FAQ page … [Read more...]

Google crawls the web, finding pages and making a basic copy of the page in HTML version. This creates a cached page. Professionals and SEO experts can use cached pages to identify and resolve a variety of problems. The page is only created in HTML, not Java. Cached pages can be useful to solve issues with slow or unresponsive pages. They can also help determine when a specific webpage was visited … [Read more...]

Twenty five years ago there may have been some doubts about the impact and reach of e-commerce business. Today, when most marketing activities happen online, there are many types of digital strategies that it is not easy to distinguish between them. Broad definition of e-commerce marketing states that it’s the action of steering awareness and purchasing decision making towards a brand selling … [Read more...]

If used correctly, Facebook Groups can create a highly-specific, dedicated community to promote and enjoy your brand. Your Facebook Group for your business should be accessible, and easy for your customers to find. The access to the group should be limited to customers only. High-quality content should be created for group members. The group can be used as a direct customer service communication … [Read more...]

Facebook is frequently changing and updating its policies, and this can cause some accounts to be incorrectly flagged for disapproved ads. In some cases, the incorrect flagging can lead to accounts being disabled. You should identify the time periods when disapproved ads occurred. After identifying the ads, you should delete the ads from your ad manager to avoid any suspension of service. Keeping … [Read more...]

Facebook is a great place to promote your business. To do so, create a business page and upload a profile picture, cover photo, and some basic info. To engage with your audience, be active in both public and private Facebook groups, or even start your own Facebook group. As with all social media, you want to interact with customers by answering questions and responding to comments. Use your … [Read more...]

If you are experiencing low turn around in your client base and sales, the problem may be as simple as a lack of alignment in your departments. Just like the human body has many working parts, they all must work together to achieve optimum health. If you have a huge gap between your marketing department and sales team then you will not achieve the best case scenario. Both departments have … [Read more...]

When Salma first started her You tube channel, she found that a lot of her viewers wanted her to teach them how to grow their own business, she quickly saw another avenue that she could pursue. Her videos would rank high in search engines because people wanted answers to questions that were contained in her videos. Videos typically depreciate, but not with the certain things she was videoing. … [Read more...]

The line from lead to purchasing might seem like a straight line, but nothing in life is that straight forward. There are differences among different people with how they behave when they purchase something. Sometimes they will sign up for a free trial, sometimes they will download an ebook, and sometimes, they may even purchase something, but you still cannot predict this behavior. You can … [Read more...]