If your customers aren't being converted by the website that you have, this could be because they are getting lost somewhere along the way. If your customers are leaving the website before making a purchase, it is possible that they just didn't find what they were looking for. You can fix this by providing easier navigation, like a tool bar at the top. You can also grant them better customer … [Read more...]

When you think of b2b marketing trends for 2021, you will want to look towards your competition to see what they are doing. You will also find that most of the b2b marketing companies have a plan that they are following. You can use email marketing, which is still a popular mode of marketing for all businesses. A lot of marketing budgets remain static as well, which will give you a lot of grace to … [Read more...]

There are quite a few landing page myths that you want to avoid. For example, you need many landing pages simply because each page is a new opportunity for your business or website to appear in search engines. Your conversion rates aren't guaranteed to go up if you just copy someone else's landing page, as you want yours to have a unique feel with your own personalization over it. Finally, there … [Read more...]

Creating content is only the first step in successful content marketing strategy deployment. The other piece of the strategy is the way you can promote that content. Title of the written content is often an afterthought, but it is, in fact, quite critical part of search engine optimization. Before you publish your content on social media platforms, considering creating templates using images that … [Read more...]

There are many different things that you can learn about your blog from analytics. Blog analytics can tell you how many leads you're generating in a period of time, how much traffic your website is getting as well as how many times your content is searched for. You also can check out how each specific post performs so that you can start to learn what your audience enjoys and what they don't. … [Read more...]

SMART objectives are successfully used in many different types of marketing initiatives. Digital campaigns can utilize these definitions too, in support of overall strategy and implementation. Ultimately, the success comes from properly assigning objectives and adopting an approach that is sustainable and structured. The goals need to be objective and easily measurable, which should enable you to … [Read more...]

Facebook ads are such a powerful marketing tool that launching a new product without utilizing it would be reckless. It has to be recognized that the cost of it has risen significantly in the last few years. However, the value the tool provides still far exceeds the investment, and alternative advertising channels are not inexpensive either. Even your best executed launch strategy focusing on … [Read more...]

Regardless of industry we work in, we all want to write e-mails that will entice the recipient to open it. Rise of social media, mobile apps and digital forums led to many discounting the importance of e-mail communication, yet it remains a very popular communication channel. For effective e-mail campaign, the first thing you need to do is create segmented lists. That will ensure that targeting is … [Read more...]

Google Display is a network that attracts millions and millions of dollars, and many wonder what is so special about it, since Google provides many options for product promotions. With this network, competition for keywords is lesser, so the probability of reaching the potential customers is higher. Through this network the audience you reach has somewhat weaker intent, but your cost-per-click is … [Read more...]

Small business owners may not be well versed in many aspects of marketing and they most likely do not have the budget to hire experts. Therefore, they are forced to learn on their own, but thanks to online resources, this task is not as difficult as it used to be. One of the most important marketing segments for small business owners is search engine optimization. It is a powerful tool that may … [Read more...]