10 Ways to Boost Your Inbound Marketing Strategy Inbound marketing relies on attracting customers to you instead of seeking them out. Here are 10 ways to attract more customers to your business. 1. Work Your Blog and Content Strategy Keep in mind that your blog is one of the most important channels to reach your audience so make sure that you put time and effort into it! A blog is … [Read more...]
22 Simple (But Critical) Tips for Creating Better Landing Pages
What Does a Conversion Rate Mean? If your website's sales page gets 1,000 visitors in a month and has 50 sales, your conversion rate would be 5%. A conversion can be any action you want visitors to take, such as: Clicking a button to make a purchase Entering an email address to subscribe to your newsletter Completing a contact form Requesting a product or service … [Read more...]
7 Keyword Research Tips to Take Your SEO to the Next Level
You should constantly be doing keyword research if you want your search engine optimization to be successful. The continual development of marketing techniques can significantly affect the method in which you connect with potential leads and customers online. You'll be able to make better decisions about your digital marketing strategy, implementation, and budget if you … [Read more...]
How to Do Keyword Research for SEO: A Beginner’s Guide
Google's algorithm updates can be a challenge for inbound marketers, but keyword research is still an important part of optimization. This post will explain what keyword research is and why it is important for your SEO strategy. It will also show you how to conduct your research and choose the right keywords for your website. What is keyword research? The process of keyword … [Read more...]
How to Increase Conversion Rates With Web Analytics
Conversion rates are important as they let content creators know how many users achieved a specific goal. For example, if a product website has 1,000 visitors, and only ten of them purchase the product, the conversion rate it 1%. Increasing this number means more sales and more revenue, but can sometimes be tricky. Sites should understand their visitor’s demographic information to tailor content … [Read more...]
Get insights and take action on changing customer behaviour
The integrated measuring tools that Google offers their marketers is a great way to determine how your customers are changing when it comes to their consumer behavior post-pandemic. Attribution is a feature within Google Ads, and it can help you figure out the exact paths your customers are making before a conversion happens. One of the models within this tool is the data-driven attribution model, … [Read more...]