Be sure to check out this website launch checklist to ensure a smooth launch for your WordPress website. We want to help you improve your website by proofreading your work and testing the website's performance. These tips might seem small and insignificant, but they are important! You can improve your website by taking a few minutes to run it through this list. Your 31-point … [Read more...]

  You’ve tried multiple CTAs, but no one is clicking them. Have you ever felt that you have done everything you can to increase your conversion rate, but people are still not buying what you're selling? You may be following the right procedures, such as using enough whitespace and having only one call to action. You may also have tried multiple CTAs, but no one is clicking on them. Your … [Read more...]

  May marketers feel overwhelmed with work and feel like they can't come up with new, original ideas. content repurposing can help take some of the burden off of your shoulders by continuing to produce high quality content on a regular schedule. Given the challenges you face, repurposing content can be a valuable tool. Content repurposing is not a way to cheat the system. You're … [Read more...]

  Different approaches to marketing can be expensive, but not all of them have to be in order to reach prospective clients. The goal of inbound marketing is to attract strangers and turn them into customers and eventually promoters of your business by creating and sharing valuable content with them. Instead of using traditional marketing methods to reach potential customers, you can use … [Read more...]

  What is a lead magnet? A lead magnet is an item or service that you offer for free in exchange for an email address. It can be anything from content or information, to access to you and your knowledge. In other words, the lead magnet should be something that would be valuable to people in your target audience. In fact, it should be so valuable to your target audience that they would be … [Read more...]

  Video content marketing is more engaging than pictures because it keeps users on the website for longer. If you're a marketer who is up-to-date, you cannot afford to ignore that statistic. It is often said that video is one of the most important tools in marketing. This is because it allows businesses and brands to show their personality, to showcase the people behind the logo, and … [Read more...]

What are customer insights? When you put all of this information together, you start to get a very clear idea of who your customer is, what they want, and how they want it delivered. Customer insights are what you learn about your customers by studying all of the data you have on them. This data can come from customer feedback, website analytics, or behavior in loyalty programs. When you have a … [Read more...]

  Many professionals, especially salespeople, invest a lot of time and resources into building brands. They are trained to do this and are good at it, but often don't apply these skills to building their own personal brands. The author knows they could be doing more to build their profile on LinkedIn and assumes others are in the same boat. Since we are usually busy and it can appear to … [Read more...]

    If you want to use LinkedIn to build your personal brand and become an influential thought leader, you need to understand how the platform works and what generates the best response. You can also use its various tools to your advantage. In this post, we will go over 10 things that you can do to become more influential on LinkedIn. This will include how often you should post, … [Read more...]