Like many other social networking platforms, LinkedIn is increasingly becoming a viable marketing channel. Creating targeted content on this platform may seem daunting and intimidating at first, but once you delve into it, you will realize the power you have. LinkedIn is an ad platform that provides you a lot of opportunities to leverage existing knowledge and familiarity with ad strategy. Combination of patience, methodical approach and appropriate strategy can make this platform one of the most important marketing channels in your overall strategy.
Key Takeaways:
- LinkedIn is a platform where like minded professionals can get to know each other and can be used for marketing.
- Creating ads on this site takes two different steps, setting up your campaign and then the ads.
- You don’t want to forget to designate an audience, this way your ad knows where to go.
“But if you’re new to LinkedIn ads, fear not — we’ve put together a step-by-step guide to setting up your first LinkedIn ad campaign”
Read more: https://blog.hubspot.com/marketing/linkedin-advertising-campaigns
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