Companies are increasingly adopting Instagram as their marketing channel. In fact, it is estimated that 25 million companies have presence on this platform. Most of them are small to mid-size businesses. They understand the power of platform when it comes to new customer acquisition and increase in customer engagement. Some basic steps can be followed in order to make Instagram utilization less intimidating. Placing thoughtful quality content, while maintaining consistent theme is the primary goal. This is also the place where you can fully engage with your customers directly, or through the use of influencers.
Key Takeaways:
- Instagram ads should be about boosting brand awareness in ways that don’t feel like shameless plugs to the consumers.
- Consumers want quality content that makes their lives better. Many companies choose to use humor or memes as a way to add to the conversation.
- You want ads to feel like a natural part of people’s lives and not an intrusion. You want your profile to have pictures that follow a consistent theme.
“there are now over 25 million businesses on Instagram, most of which are small businesses.”
Read more: https://blog.hubspot.com/marketing/instagram-for-business-guide
Leave a Reply