The SaaS market is so highly saturated that it’s hard to attract attention and sales. The key is to focus on customer-centric content. To do this, you must establish a consistent voice that resonates with your target audience. Next, map out a flywheel diagram. Unlike funnels, flywheels continue spinning and maintain momentum. For thought leadership, focus on authority and dedication rather than uniqueness. A final tip is to create a content strategy for organic blog traffic and produce high quality, consistent content. Focus on buyer needs and make the customer the hero of your stories.
Key Takeaways:
- Start ups can no longer be unique, they have to be better than their competition since it’s so saturated.
- Make sure to use your voice to resonate with your customer and maintain consistency.
- Develop a content strategy for all of your blog content to share with the world.
“Whenever brands come to me with this issue, I give them the same answer: Focus on customer-centric content, and you’ll achieve outstanding customer-centric growth.”
Read more: https://blog.hubspot.com/marketing/customer-centric-content
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